Conferences

2013

“The literature on co-creation. Bibliometric analysis and review” AMA – 2013 Summer Marketing Educators’ Conference, Boston, August 9-11, 2013 (with D. Dalli)

“Co-creation theory: the emergence of a field?” Naples Forum of Service, Ischia, June 18-21, 2013 (with D. Dalli)

“The rise and development of co-creation theory: the role of influential publications” EMAC – European Academy of Marketing 42° Annual Conference, Istanbul, June 4-7, 2013 (with D. Dalli)

“The effect of negative corporate social responsibility on consumers’ attitude toward waste treatment facilities”. Italian Marketing Society (SIM) 10th Annual Conference, “Smart Life. Dall’Innovazione Tecnologica al Mercato”. vol. X, ISBN: 978-88-907662-1-3, Milano, 3-4 ottobre 2013 (with A. Distefano and V. Pisano)
“The role of brand quality in the elicitation of emotional aspects in young consumer-global brand relationships”.  Italian Marketing Society (SIM) 10th Annual Conference, “Smart Life. Dall’Innovazione Tecnologica al Mercato”. vol. X, ISBN: 978-88-907662-1-3, Milano, 3-4 ottobre 2013 (with F. Garraffo et al.)

2012

“L’influenza dell’età e della dimensione sul grado di internazionalizzazione: una verifica empirica sulle piccole e medie imprese alimentari italiane” Italian Marketing Society (SIM) 9th Annual Conference, Benevento Sept. 20-21 2012. (with A. De Joannon, F. Garraffo e M. Monachella)

2011

“Il legame affettivo con il punto vendita. Può l’affetto del cliente influenzare l’atteggiamento nei confronti delle Private Label?” Italian Marketing Society (SIM) 8th Annual Conference, Rome, Sept. 22-23, 2011 (with D. Barbagallo)

“Store Attachment”. X International Conference Marketing Trends, ESCP Europe Paris: January 20-22 2011

2010

“L’attaccamento ai luoghi commerciali. Una ricerca esplorativa”. Italian Marketing Society (SIM) 7th Annual Conference, Ancona, Sept. 23-24, 2010

“The Proliferation of Coopetition: An Event History Analysis of Antecedents at Firm-, Inter-firm-, and Industry-Level”. SMS (Strategic Management Society) Conference, 13-15 October 2010 Rome (with F. Garraffo) 

“Dropping the Anchor in Regional Innovation and Development: Co-Citation Analysis and Conceptional Extension”. SMS (Strategic Management Society) Conference, 13-15 October 2010 Rome (with R. Faraci, F. Garraffo).

“Main Trends in the Study of Regional Innovation Systems: An Author Co-citation Analysis”. AoM (Academy of Management) 6-10 August 2010 Montreal (with G.M. D’allura and A. Mocciaro Li Destri).

“The Intellectual Structure of the Anticonsumption and Consumer Resistance field: An Author Co-citation Analysis”. ICAR/NACRE 2010 Workshop. Anti-consumption and Consumer Resistance: Concepts, concerns, conflicts, and convergence. Euromed Management, Marseille 25-25 June 2010

“Main Trends in the Study of Regional Innovation Systems: An Author Co-citation Analysis”. AIB (Academy of International Business – UK & Ireland Cahpter) 37th Annual Conference, 8-10 April 2010, Dublin (with G.M. D’allura and A. Mocciaro Li Destri).

2009

“Anticonsumption research. Analisi bibliometrica della letteratura internazionale”, Italian Marketing Society (SIM) 6th Annual Conference, Florence, Nov. 6-7, 2009

“Information Systems and Service Reseach: a co-citation analysis”. itAIS – VI Conference of the Italian Chapter of AIS – University of Sassari, Costa Smeralda, Italy, 2-3 Oct 2009 (with M.C. Di Guardo)

2008

“Coopetition capabilities in action: the cases of wintel and mactel”. EIASM – 3rd Workshop on Coopetition. Universidad Carlos III de Madrid – Campus of Getafe, Madrid (E), Feb. 7-8, 2008 (with G.B. Dagnino G.B. and M.C. Di Guardo).

Before 2008

“The promise of coopetition as a stream of research in strategic management”, European Academy of Management (EURAM) – 7th Annual Conference, Paris (F), May 16 -19, 2007 (with F. Garraffo).

“Lo sviluppo della Grande Distribuzione nella prospettiva della Multiple-Point Competition”, Italian Marketing Society (SIM) 3rd Annual Conference, Parma (I), Nov. 24-25, 2006 (with M. Romano)

The dynamic capabilities view of coopetition: the case of Intel, Apple and Microsoft”, EIASM – 2nd Workshop on Coopetition, Bocconi University, Milan (I), Sept. 14-15, 2006 (with M.C. Di Guardo) – SSRN’s Top Ten download list for POL: Other Strategy Models for Firm Performance Enhancement (Topic)

“Knowledge, networks, and local context”. European Academy of Management (EURAM) – 3rd Annual Conference, Bocconi University, Milan (I), Apr. 3-5, 2003 (with M.C. Di Guardo)

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